#noMoreBoxes

PREVENT is dedicated to the evaluation of the #NoMoreBoxes campaign. We are developing a formative and impact evaluation on the campaign in partnership with the Kentucky Prevention and Promotion Branch and Kentucky’s Regional Prevention Centers.  Kentucky’s Regional Prevention Centers and the RiverValley Regional Youth Council collaborated with Tanner+West Advertising and Design Agency to create the #NoMoreBoxes campaign. The #NoMoreBoxes video and the broader campaign is centered around the idea that youth refuse to be put in boxes marked with negative stereotypes about substance use. The campaign presents the positive and empowering truth that the majority of youth choose to be substance-free and are so much more than the boxes they are put in.